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Sunday Times Style: Dec 2013

PROTECT YOUR FACE FROM THE ELEMENTS THIS WINTER WITH THE LATEST SKINCARE CREAM OF THE CROP.

ALL- ROUNDER: While most creams treat two or three skin concerns, CULT51 has been formulated to treat everything, from protecting antioxidants in the skin to preventing hyperpigmentation, increasing elasticity, promoting collagen production and healing, reducing inflammation and sensitivity, brightening and smoothing skin – the list goes on. Plus, it can be applied to the face, neck, décolleté and hands. The chemist behind it, Richard Mears, formulated products for other skincare companies for 23 years before deciding to pool the best ingredients into his own product. Clinical trials have shown that CULT51 reduces the appearance of wrinkles and fine lines by 52% in just 28 days, and diminishes the appearance of age spots by up to 25% in 12 weeks. Such its reputation there was a waiting list of 5,000 before its launch at Fortnum’s.